• mcd sports + legal

    expert advisory in sports, technology, media and entertainment

  • about....

    MCD Sports & Legal was founded by Jamie McDonald in March 2015 to use the skills and experience gained from spending 7.5 years with sports industry giants, IMG, to build a boutique business and legal consultancy operating in the sports, media, technology and entertainment sectors.

    I have worked with some of the biggest brands in the world including HSBC, Sky, Volvo, Nike, Rolex and Red Bull, with global superstars such as Ernie Els, Padraig Harrington, Colin Montgomerie and Annika Sörenstam, with organisations including the PGA Tour, LPGA Tour, R&A and the PGA European Tour and on events like the Ryder Cup and WGC HSBC Champions.

    While I have an almost unique insight into the golf industry, MCD Sports & Legal can provide both commercial and legal advice right across the sports, media, technology or entertainment sectors. Whether it be a sponsorship deal, staging an event, licensing media rights, commercialising technology, negotiating IT service level agreements, signing with a new agent or any other matter, I should be able to help.

    I work with clients all over the world, so wherever you are based, please get in touch if you need some advice or just want to chat.




  • recommendations...

    I have known Jamie for a number of years via his role with IMG, and, in particular, from negotiations between HSBC and IMG in relation to HSBC’s global golf sponsorship portfolio. He is a talented individual with a great understanding of the golf industry and sports sponsorship in general, and who also manages to combine his legal skills with an ability to see the bigger picture. I have always found Jamie to be both highly competent and pleasant to deal with and I am happy to recommend him

    Having worked with Jamie for many years it is clear that he is an expert in his field and can seemlessly link the legal implications of a contract negotiation with the commercial realities of getting the deal done. Jamie's experience of negotiating on behalf of a rights owner with blue chip sponsors, partners and venues is second to none. He is also a thoroughly decent chap and fun to work alongside

    I had the pleasure to work with Jamie closely on a number of confidential and complicated legal matters. Jamie always displays rational thinking and poise under pressure. He has a good understanding of the law and the backbone of the sports industry. Two critical qualities in the space he has become an expert in.

    As a President for Volvo Event Management I have come across Jamie McDonald in many different business negotiations. We worked together with IMG with a couple of events on the European Tour. Jamie has a proven understanding regarding the business aspect in arranging agreements. He is also very professional with a personal twist. It´s not often that my own external lawyer express their high thoughts regarding our contractual partner’s lawyer – in this case they did!

  • mcd sports + legal blog

    Welcome to the blog! From time to time I will share my thoughts on sport, law, tech, business and life in general. I also publish articles on linkedin and will include links to them here. You are welcome to leave comments on any of my posts or get in touch by email jamie@sportsandlegal.com or tweet me @sportsandlegal

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